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Old traditions, fresh ingredients.

From holiday baking to cookie decorating parties, we’ve got you covered with the best and brightest dye-free food colors, sprinkles, morsels, and more.

NEW: Supernatural Flavors

Think of our brand new, non-GMO flavors like the crazy cousins of vanilla extract: Put them in anything, from smoothies to frosting, for a flavor experience without any added sugar.

Dip like the temperatures.

Winter baking crafts are easy (and a little more wholesome) with our dye-free candy melts. Just melt and dip, drizzle, or dunk.

Same plants, less plastic.

Our plant-based food colors are still hyper-concentrated (and still tested for heavy metals and pesticides). But packaged in plastic? No more!

In the news and in reviews, your words mean the world.

We’re grateful for over 5,000 five star reviews. And even more grateful for this 1-star one. (Email us, Matthew: We will blow your mind.)


 

 

Little sprinkles, big impression.

See how food businesses like Promix® have used Supernatural sprinkles to delight customers and demonstrate their commitment to ingredients.

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The sprinkle grams: