Yums without yucks.
From celebrations to “snacktivities,” hit refresh on creative baking with ingredients you can get behind, like plant-based food colors and zero titanium dioxide.
Same plants, less plastic.
Our plant-based food colors are still hyper-concentrated (and still tested for heavy metals and pesticides). But packaged in plastic? No more!
Plan A Summer Snacktivity
Summer-ready treats are easy — and a little more wholesome — with Supernatural’s plant based food colors, non-gmo flavor drops, and dye-free sprinkles (of course).
NEW: Supernatural Flavor Drops
Our brand new natural flavors are like the crazy cousins of vanilla extract: Put them in anything, from smoothies to frosting, for a flavor experience without any weird stuff.
In the news and in reviews, your words mean the world.
We’re grateful for over 5,000 five star reviews. And even more grateful for this 1-star one. (Email us, Matthew: We will blow your mind.)


