
Old traditions, fresh ingredients.
From holiday baking to cookie decorating parties, we’ve got you covered with the best and brightest dye-free food colors, sprinkles, morsels, and more.
Same plants, less plastic.
Our plant-based food colors are still hyper-concentrated (and still tested for heavy metals and pesticides). But packaged in plastic? No more!
Dip like the temperatures.
Holiday baking crafts are easy (and a little more wholesome) with our dye-free candy melts. Just melt and dip, drizzle, or dunk.
NEW: Supernatural Flavors
Think of our brand new, non-GMO flavors like the crazy cousins of vanilla: They went to art school and they talk too loud, but they sure know how to have fun.
Over 5,000 Five Star Reviews
Supernatural has taken sprinkles to a whole new level by incorporating American craftsmanship, and top-tier ingredients.
King Arthur Baking
This startup's healthier versions of your favorite sprinkles and food coloring are actually worth buying.
Business Insider
What sets these gorgeous sprinkles apart is only their fun shapes, but also their ingredients.
The Kitchn
The colors were amazing!
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Switched out the toxic store brand for these delicious gems, and my sprinkle-obsessed nine yr old LOVES them.
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These are the most flavorful sprinkles with no Junk! I will never buy any other again.
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The colors were amazing! ⭐⭐⭐⭐⭐ Switched out the toxic store brand for these delicious gems, and my sprinkle-obsessed nine yr old LOVES them. ⭐⭐⭐⭐⭐ These are the most flavorful sprinkles with no Junk! I will never buy any other again. ⭐⭐⭐⭐⭐

Dye-free formulations, wild imaginations. We’re partnering with mother nature to make colorful baking a little better for everyone (and we really love our jobs).
We’re just moms against meltdowns (among other common side effects ;). Keep tabs on the dye-free movement with our favorite resources.
Our ultra bright, dye-free sprinkles can now be found inside some of your favorite treats, protein bars, and even toys!
